Ubisoft Defeated by Monster Hunter Wilds with 10 Million Copies in One Month. Game Directors shares message with fans.

Capcom disclosed that Monster Hunter Wilds sold 10 million copies in its initial month, a new benchmark beating past records to shatter the notion that one to two million lifetime retail sales were impressive in the past; in today's market, three to five million hardly covers production costs. Capcom's new game achieved the same in record time, in direct contrast to Ubisoft strategy. Where Ubisoft hides performance with nebulous "players engaged" data—letting the public wonder about actual revenues—Capcom's 10 million stands up loud and clear to claim triumph.

The event is marked in a message from Monster Hunter Wilds director Yuya Tokuda:

Hello hunters! This is Yuya Tokuda, the director of Monster Hunter Wilds.Thank you so much for playing Monster Hunter Wilds. We are very happy that so many people around the world are playing the game. To commemorate the 10 million milestone, we are planning to release a free item pack for the community, so please look forward to more information.We would also like to thank you for the many comments, thoughts and feedback we have received since the game was released.The development team has been reading your feedback, and we are encouraged by it. We are also using the comments and feedback we have received to help us plan our future actions. In this message, I'd like to take a moment to run through some of our upcoming plans based on your feedback, including a few areas that have already been in the works. Source

As announced today, Monster Hunter Wilds has now sold more than 10 million copies globally.

This contrasts starkly with Ubisoft’s Assassin’s Creed Shadows and EA’s Dragon Age: The Veilguard, which lean on ambiguous metrics—console activations, subscription trials, or returns—rather than hard sales. For Capcom, the focus remains on tangible numbers: units sold and revenue earned, spotlighting others’ reluctance to disclose as a sign of failure.

Tokuda’s message continues:

“We are thrilled so many worldwide are enjoying the game. To mark the 10 million milestone, a free item pack is planned for the community—stay tuned for details.”

Unlike Ubisoft, which charges $10 to unlock Assassin’s Creed Shadows’ map amid weak sales, Capcom rewards players with free content, a gesture of gratitude for their support. The letter adds, “We appreciate the comments, thoughts, and feedback since release. The development team reads it, finds encouragement, and uses it to plan future actions.” This responsiveness stands out against companies ignoring their base.

Upcoming plans reflect this feedback: a free title update on April 4th, a summer update, new monsters by May’s end, balance adjustments, and ongoing efforts to enhance Monster Hunter Wilds. Tokuda notes, “We will add new elements and content through free updates, improving the game and ensuring enjoyment, including a collaboration with another Capcom title in May.” This approach feels refreshing amid publishers like Ubisoft pushing dystopian “you’ll get used to not owning games” narratives.

Capcom’s old-school focus on ownership contrasts Ubisoft’s engagement smokescreen. Though not flawless—DEI involvement, on-disc DLC, and microtransactions persist—Capcom’s success resonates. A press release highlights, “The fusion of new elements with Monster Hunter’s appeal, crossplay across PlayStation 5, PC, and Xbox Series X|S, stunning visuals via the RE Engine, and fresh gameplay and story drove over 10 million units sold—the company’s first-month record.” With 2025 poised as a stellar year for releases, Monster Hunter Wilds could rival Monster Hunter World’s 22 million lifetime sales.

Ubisoft dodges Assassin’s Creed Shadows’ sales, flaunting “3 million players engaged”—a meaningless figure without profit context. Capcom proves ownership matters, its 10 million sales a rebuke to DRM-heavy, subscription-driven models. A $10 map pack in Shadows—revealing the world for cash—epitomizes absurdity, a microtransaction so comical it could headline a clown curriculum. Capcom, meanwhile, banks mountains of honest earnings, crafting a stellar game sold directly to players, cementing a legacy of trust over empty PR jargon.